Your Verse: We don't read and write poetry because it's cute; we read and write poetry because we are members of the human race, and the human race is filled with passion. Medicine, law, business, engineering — these are noble pursuits, necessary to sustain life. But poetry, beauty, romance, love; these are what we stay alive for. To quote from Whitman, "Oh me, oh life, of the questions of these recurring. Of the endless trains of the faithless, of cities filled with the foolish. What good amid these, oh me, oh life? Answer: That you are here. That life exists, and identity. That the powerful play goes on and you may contribute a verse. That the powerful play goes on and you may contribute a verse. What will your verse be?
Our Signature: This is it. This is what matters. The experience of a product. How will it make someone feel? Will it make life better? Does it deserve to exist? We spend a lot of time on a few great things, until every idea we touch enhances each life it touches. You may rarely look at it. But you'll always feel it. This is our signature. And it means everything.
Imported From Detroit: It's the hottest fires that make the hardest steel.
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